Safe Horizon is a New York based victim services center. They are dedicated to putting an end to domestic violence. With celebrity supporters, Miss America 2015 Kira Kazantsev, Alan Cumming, and Kyra Sedgwick they have created an ad to raise awareness.
They are encouraging everyone to paint their left ring finger purple as a “vow” to end domestic violence. Painting your nail shows that you won’t stand for domestic violence and you are publicly taking a stand.
Safe Horizon asks supporters to donate (even just $1), paint their nail, then share it on social media with the tag #putthenailinit and invite 3 friends to also take the vow.
Safe Horizon’s link: